Alicia's Deals - EVERY HAT HAS A STORY - ARIZONA
A self-described frugal stay-at-home mom, Alicia Markham is guiding her followers on where they can save money & find the best deals so that they can “Live their life better for less.” Photo by @jasonmyersphoto
ARIZONA SINCE 1982
If a penny saved really is a penny earned, Alicia Markham just might be the most successful personal finance coach in America. The stay-at-home mother of two (Kaitlyn & Trey) has taken her penchant for saving money and created a television, radio & internet persona with thousands of followers. Phoenix’s own ‘Deals Diva’ vouches personally for the deals that she posts, stating in her website bio that she only posts the deals she truly loves and would participate in herself.
Markham started ‘Alicia’s Deals’ in 2010, launching her money-saving website in the wake of a national recession. Along with a desire to find an additional source of revenue for the family, Alicia said she was going through a bit of a life crisis. “I was a stay-at-home mom with a broadcast journalism major from Arizona State, but I’d never really done anything with it,” she says. “I really wanted to do something with my degree.” Her timing was perfect. “My husband is in construction, and the economy was tanking,” she says. “I realized that we, along with a lot of other people at that time, needed to save money.”
Today, Alicia’s website gets over 40,000 views each month, providing local and national coupons and deals to her followers. She does two segments a month on Phoenix Channel 3’s “Your Life Arizona,” and is a recurring contributor as the ‘Deals Diva’ on “Good Morning Arizona.” She’s passionate about saving people money and helping them “live life better for less.”
With the economy again facing a serious recession with the recent COVID-19 pandemic, Alicia’s being vocal about how people can make it through these tough times. “Coronavirus has changed everything, including our spending habits,” she says. “I think this crisis has made clear to families across Arizona just how fragile our lives are and how important it is to plan ahead and save money. My advice to families is to stay positive, enjoy the little things, and make it a point to “live life better for less” every single day. We will get through this together!”
Alicia has chosen Healing Hearts Animal Rescue as her beneficiary, and they will receive 100% of the proceeds from the sale of her ‘ALICIA’S DEALS’ custom hats.
For more information about Alicia and her posted deals, visit www.dealsinAZ.com.
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Learn more about how to get involved or donate to Healing Hearts Animal Rescue at their website www.HealingHeartsAZ.org and follow them on Facebook.